MTA10 - Marketing Management Présentiel
Dernière mise à jour : 24/03/2026
Langue de la formation : Anglais/English
Secteurs : Compagnie Aérienne/Airline
Thèmes : Business, Management, Finance/Business, Management, Finance, Opérations aériennes/Aviation operations
Public : Cadres / Executives, Managers / Managers
Public visé
This course addresses all current and future Airline company managers.
Responsable de stage
Charlie RUSTIN
Mail de contact
Durée pédagogique réelle
60 h
Résumé
The development of the marketing & sales aspects of an airline.
Objectifs de la formation
After completing this module, you will be able to :
- Understand the main concepts and tools both in Marketing and Communication.
- Use these tools in the different contexts, Business to Consumer as well as Business to Business, for an Airline, an Airport, an Aircraft Manufacturer or a consultant company dedicated to the Aeronautical field.
- Work in teams on Market Surveys, Strategic Marketing and Sales Department of these potential employers
Description
- Introduction to Marketing, Segmentation and Positioning.
- Marketing Plan and Commercial Action Plan.
- Market surveys and Calculations in Marketing and Communication.
- Business to Business Marketing and Project Mk: How to anticipate and answer a Request For Proposal.
- Product and Services Management,
- Business Case: Airbus Strategy, Targeting Airlines and Lessors.
- Fleet Management.
- Revenue Management AF Case.
- Specificities of Low Cost Carriers.
- Specificities of Engine Manufacturers Marketing, CFM Case.
- Regional Markets / Turboprop solution and ATR Case.
- A 350 Qatar Airways case study
- Specificities and segmentation of Cargo Markets.
Evaluation des apprentissages : Oui
Points forts
The training is organized around several case studies and work in sub-groups that develop operational skills.